Beacons are the new black. These cheap little things will be everywhere to "wake up" the right section of a mobile app that matches exactly where you are.
Think about the value of instantly getting info on your phone about the product or service in front of you... then being able to take action, optin, share, purchase... skip a checkout line!
And we have vendor lessons to share!
Some related buzzwords: VIP 3.0 Micro Geo Fence, Context for communication, Proximity Profiles, Predictive Customer Service, Wiser Wayfinding, a solution to Showrooming ... Digital Delivery for Analog Aspirations!
See VentureBeat's enthusiastic overview - Just remember that this is not only an Apple service and there are new solutions constantly being developed to make deployments easier plus more effective and accountable,,, Android solutions are being developed... wifi triggers are being added to the current Bluetooth method... Mobile Apps are not necessary since phones can be activated thru a simple email... and more.
Beacon's are the next land grab for the technology that is going to make the Internet of Things work.
An overview from one of the vendors we could select:
The market opportunity for retailers is huge... now:
(Thanks for the images Creative Commons and Nitro)
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